01 RainFocus support

Bring complex event programmes into a clearer technology environment.

E&M helps organisations configure RainFocus around complex event structures, attendee journeys, data requirements and integrations, then support the operational layer around launch.

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02 The challenge

The platform is rarely the hard part. The configuration around it is.

01

A programme is not one big event.

Enterprise teams run flagship conferences, regional roadshows, customer sessions and partner events, often at the same time. Without shared templates, naming and governance, every event gets built differently and the programme becomes hard to report on or scale.

  • Flagship conferences
  • Regional roadshows
  • Customer sessions
  • Partner events
02

Data standards decide whether the platform pays off.

Registration, session interest, attendance and engagement data feed CRM, marketing automation and executive reporting. If fields, definitions and ownership aren't agreed across events, teams argue about the numbers instead of acting on them.

  • Registration
  • Session interest
  • Attendance
  • Engagement
03

Many stakeholders, many requirements.

Marketing, sales, field teams, legal, IT and security all have a say, from consent and data handling to login and approvals. Those requirements need to be settled early, or they surface as changes close to launch.

  • Marketing
  • Sales
  • Field teams
  • Legal
  • IT
  • Security
03 What we handle

What we can take off your team.

Programme level

Enterprise event programmes

Set up templates, naming conventions and shared settings so flagship and regional events follow a consistent structure and can be built faster.

Event level
01

Registration

Configure registration flows, attendee types, approvals and consent for each event format, reusing programme standards where they apply.

02

Attendee management

Manage attendee lists, invitations, sessions and changes, including the approval and communication steps your programme requires.

03

Event app

Configure the attendee app experience, including agenda, personalisation and notifications, aligned to each event's audience.

04

Integrations

Connect RainFocus with your CRM, marketing automation, identity and other systems, with data mapping and ownership agreed up front.

05

Reporting

Define programme-level and event-level metrics, and set up dashboards and exports so leadership and event teams see consistent numbers.

06

QA

Test registration paths, permissions, data syncs and attendee journeys with realistic scenarios before each launch.

04 Ecosystem

What has to work around RainFocus?

Attendee-facing

Event app

Agenda, personalisation, notifications.

From RainFocus to the system

Virtual and streaming tools

Zoom, or your streaming provider

Live and on-demand sessions.

From RainFocus to the system

Onsite

Check-in, badge printing, session scanning and lead capture.

Two-way sync
RainFocus Event platform

CRM

Salesforce, HubSpot

Registrant, attendee and session interest data, lead routing.

Two-way sync

Marketing automation

Marketo, HubSpot, Pardot

Invitations, segmentation, nurture, post-event follow-up.

Two-way sync

Single sign-on and identity

Employee, customer or partner login and access rules.

From the system into RainFocus

Analytics and BI

Programme-wide attendance, engagement and pipeline reporting.

From RainFocus to the system
Data and identity
05 How we work

How we work.

  1. 01

    Discover

    We review your programme structure, event types, stakeholders, data requirements, existing tools and constraints.

  2. 02

    Configure

    We build templates, registration, attendee management and app experiences in RainFocus around your programme standards.

  3. 03

    Integrate

    We connect CRM, marketing, identity and other systems, and agree the data mapping and ownership.

  4. 04

    QA

    We test registration paths, permissions, data flows and attendee journeys end to end.

  5. 05

    Launch

    We open registration, monitor closely and resolve issues quickly.

  6. 06

    Support

    We provide live-event and operational support, then post-event reporting and a lessons-learned review to feed the next event.

06 FAQ

Questions we hear about RainFocus.

01How do we keep many events consistent without slowing teams down?

Consistency comes from a shared foundation, not from more approvals. We help define templates, naming and data standards that regional teams can reuse, while leaving room for the differences each event genuinely needs.

02Can RainFocus fit into our existing CRM and marketing stack?

In most cases, yes, though the options depend on your systems and how your RainFocus account is set up. We confirm them early and agree which fields sync, which system is the source of truth and how conflicts are handled, before anything is built.

03How do we handle consent, data privacy and security requirements?

These requirements should be defined with your legal, IT and security teams at the start. We build consent, data handling and access rules into the configuration and test them before launch, so they don't become late changes. Your own policies and advisers make the final call on compliance.

04Can we use RainFocus for both in-person and virtual or hybrid events?

RainFocus supports a range of event formats. What matters is deciding what each audience accesses and how the pieces connect, including any streaming or onsite tools. We define that per event type and configure the environment to match.

05We already use RainFocus. Can E&M help without a rebuild?

Yes. We can review your current templates, data flows and event builds, identify where inconsistency is costing time or accuracy, and support your next launch without starting over.

07 Get started

Have a RainFocus challenge?

Tell us about your event programme and where the platform, data or workflow isn't working as you need.

Talk to an Expert