Registration architecture
Registration paths, attendee types, admission items, fees and capacity structured around how the event actually runs.
Cvent brings powerful registration and event-management capabilities into one environment. E&M helps teams configure, integrate, test and operate Cvent around real event requirements, using the hands-on knowledge that comes from our founders' Cvent Solution Specialist background.
Multiple attendee types, admission items, session capacity, approvals, discount codes and conditional questions all have to work together. One rule that conflicts with another shows up as a confused attendee or a wrong invoice.
Contacts, invitation lists, registration records and CRM fields all need clear ownership and mapping. Without that, you get duplicates, missing fields and a marketing team that doesn't trust the numbers.
Event websites, mobile app content, onsite check-in, lead capture and reporting all depend on decisions made during registration setup. Fixing them late is expensive.
Registration paths, attendee types, admission items, fees and capacity structured around how the event actually runs.
Approvals, waitlists, group and delegate registration, substitutions, cancellations and payment scenarios, mapped and tested.
Cvent event sites built and maintained to match your brand and content plan, with registration embedded cleanly.
List setup, invitations, communications, modifications and day-to-day attendee support.
Reports and dashboards built around the questions your stakeholders ask, so you're not exporting and reconciling spreadsheets.
Connections between Cvent and your CRM, marketing automation, event app and other systems, with field mapping and sync rules documented.
Structured testing of every path, rule, email and integration before launch, including the edge cases.
Ongoing account support, event cloning and changes, user management and troubleshooting, on a retained or per-event basis.
Contact and account sync, registration status, campaign attribution
Invitations, nurture, post-event follow-up, audience segments
Agenda, speakers and attendee data flowing to the mobile experience
Streaming and webinar tools, and access control tied to registration
Check-in, badging, lead capture and session tracking
Registration, engagement and ROI reporting across events
Every connection is a decision about what data moves, when, and who owns it. We help you make those decisions before they become problems.
We review the event, audiences, requirements, existing Cvent setup and connected systems.
We build registration, workflows, websites and communications to the agreed requirements.
We connect Cvent to your CRM and wider stack, with documented field mapping and sync rules.
We test every path, rule, email and data flow, including edge cases, with a clear sign-off.
We support go-live, monitor early registrations and resolve issues quickly.
We provide ongoing administration, reporting and adjustments through the event and after it.
In most cases we work within your existing account. We start with a review of your current configuration, then recommend what to keep, fix or rebuild. We only suggest starting fresh when the existing setup would cost more to untangle than to replace.
Yes. This is where we spend much of our time. We map each audience and scenario first, then configure and test the paths so the rules work together rather than in isolation.
We agree on field mapping, sync direction and duplicate handling before anything is built, then test the sync with realistic records. That way registration data reaches your CRM in a form your teams can use.
Both. Some teams bring us in for a single high-stakes event, others for a full program of events with ongoing administration. We scope to what you need.
An overview of the event, your audiences, any existing Cvent setup, and the systems that need to connect. If some of that isn't defined yet, we'll help you shape it during discovery.
Tell us about your event, your setup and where it's getting complicated. We'll tell you how we'd approach it.