E&M helps teams use Swoogo for clear registration journeys while connecting it to the surrounding systems and workflows the event depends on.
Attendee categories, conditional questions, pricing rules, discounts and approvals give you a lot of control. Every rule you add also has to be tested, and a confusing form costs you registrants before they finish.
Registrant records feed your CRM, marketing automation, badge production and onsite check-in. If fields, formats and sync rules aren't agreed up front, you end up cleaning lists by hand right when the event needs them most.
Registration is the first thing attendees experience. If confirmation emails, changes, cancellations and payment receipts aren't planned and tested, attendees get unclear or inconsistent messages, and your team fields the questions.
Build registration forms and flows around how your attendees actually sign up, keeping them as short and clear as your requirements allow.
Set up ticket types, pricing, capacity, discount codes, payment options and any approval steps your commercial model requires.
Define categories such as members, guests, speakers, sponsors and staff, with the questions, access and communications each one needs.
Configure confirmations, reminders, updates and post-event messages, and check that each attendee type receives the right ones.
Connect Swoogo with your CRM, marketing automation, app, virtual and onsite tools, with data mapping agreed up front.
Structure the registration data you collect so it is clean, consistent and usable for badges, reporting and follow-up.
Test every registration path, pricing rule, email and data sync with realistic scenarios before registration opens.
Registrant records, attendee status, lead routing.
Invitations, reminders, segmentation, post-event follow-up.
Ticket payments, refunds and receipts.
Attendee lists, agenda access, notifications.
Access for remote or hybrid attendees.
Check-in, badge printing and session scanning.
Registration, attendance and pipeline reporting.
We review your ticketing model, attendee categories, existing tools and data requirements.
We build registration forms, ticket types, pricing rules, approvals and communications in Swoogo.
We connect your CRM, marketing, payment, app and onsite systems, and agree the data mapping.
We test every registration path, pricing rule, email and data sync end to end.
We open registration, monitor sign-ups and payments closely, and fix issues quickly.
We handle registration changes and attendee queries through the event, then post-event data and reporting and a lessons-learned review.
Swoogo is built for flexible registration, but the right setup depends on your commercial model. We map your attendee categories, pricing and approval rules first, then build and test each path so the form stays as simple as it can while still applying the right rules.
Duplicates usually come from unclear matching rules, not from the connection itself. We agree which field identifies a person, which system is the source of truth and how updates are handled, then test with realistic and messy sample data before registration opens.
Yes, this is a common setup. Swoogo can handle registration while another tool delivers the app or virtual experience. We plan how attendee data and access move between them so people don't register twice or log in with the wrong details.
Substitutions, cancellations, refunds and late additions are normal. We agree the process for each one before launch, including how the data updates downstream, so changes don't create mismatches in the CRM, badges or attendee lists.
Yes. We can review your current forms, ticket setup and data flows, remove unnecessary complexity and support your next event without a rebuild.
Tell us about your event and where the platform, data or workflow isn't working as you need.
